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#outandaboutwithmyelzevir - Sarah

I was lucky enough to be selected to attend The Do Lectures - an incredible experience - in Cardigan, Wales last weekend.  And Cardigan just happens to be relatively up the road from my sister, Sarah, who lives with her husband, Richard King*, & son, Eli, in the little village of Erwood, on the River Wye in Powys. Opportunity to visit! It is a stunning part of the world, lush & green, gentle rolling hills speckled with sheep & grey stone cottages. Life has a very different pace to Los Angeles – which is perfect for Sarah a fine artist.  Sarah & Rick share an amazing studio space in a coach house next to their wooded cottage. Up a grass pathway,...

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If your dreams don't scare you...

What are your dreams this summer?I have a plaque in our sitting room with the Ellen Johnson Sirleaf quote "If your dreams don't scare you, they're not big enough". My husband, Rhys, & I have made most of our choices in life with this view in mind: Newly married & having both lost our jobs in one gut-wrenching weekend; Rhys applied to the Royal College of Art to do his Masters & I travelled up & down the M4 in a National Express coach interviewing for jobs that would support us both in Central London. He got in! Almost a decade later, we happily discovered I was pregnant with Tydeman (our eldest) & Rhys was offered a job with Nokia Design,...

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Behind the Scenes of Trinity's photoshoot

Meet Trinity – the new “face” on my feed & the girl that my son, Tydeman, is very lucky to have as his girlfriend!  When Trinity posted a picture on her Instagram feed wearing the Carnelian Long Drop Earrings we had given her for her birthday I knew I had found my next “model”. One of my brand “goals” or “guidelines” that I stated when I started my line was that I would only use friends & family as my models – not only from the “real products for real people” stand point but also these people are my encouragement & support in what I’m doing & in turn I want to share with you the amazing things that they...

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To thine own self be true

Starting a business, like many of the "grown-up" things in life, is hard! There are ups & downs, bumps & set-backs to be weathered as well as the celebrations! As a new mom, I soon realized the wealth of knowledge in other moms, especially those with kids a few years older than mine who could share what had worked, or not worked (just as helpful to know!) for them. And it's the same as a new business owner, one of my greatest resources are the #womeninbusiness who have gone before me - I am very lucky to have friends & friends of friends willing to share their knowledge & experience!  Last week I learned a lot! To be honest, I'd be floundering a little...

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My Tipping Point

I have been asked many times in the last few months; "What made you go for it?" "How did you pluck up the courage to start your own business?”  Actually, my daughter Poppy had a big part to play in it… Photo credit - Kathy Schuh I’d been mulling over the idea of starting my own line for a few months – would people really be interested in my designs, how would I finance it, where could I have my bags made etc. Then one day, driving Poppy to soccer practice, we were having a conversation about what she’d like to do when she grew up – that question teenagers dread but we adults seem compelled to ask! Of course,...

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